Last updated: February 19, 2026
1. Introduction
BetterWeb ("we," "our," or "us") operates the website at betterweb.ai and the BetterWeb platform at app.betterweb.ai (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.
By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.
2. Information we collect
Account information: When you create an account, we collect your email address and any profile information you provide.
Website data: When you connect your website through our CMS integrations (WordPress, Shopify, Wix, Webflow), we access your website content, metadata, page structure, and related data solely to provide our optimization services. This may include page titles, meta descriptions, image alt text, heading structures, and other on-page elements.
Usage data: We collect information about how you use the Service, including chat messages, agent interactions, scan results, and feature usage patterns.
Google integration data: If you connect Google Search Console or Google Analytics, we access your search performance data and analytics data to provide insights and recommendations. This data is used solely within the Service and is not shared with third parties.
Technical data: We automatically collect certain technical information including your IP address, browser type, device information, and access times.
3. How we use your information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Run AI-powered scans and generate optimization recommendations for your website
- Execute approved actions on your connected CMS (such as updating meta tags, creating blog posts, or fixing accessibility issues)
- Send you scan reports, content recommendations, and service notifications via email
- Monitor usage to prevent abuse and maintain service quality
- Generate aggregated, anonymized analytics about platform performance
4. Third-party services
We use the following third-party services to operate the platform:
- Anthropic (Claude AI): Powers our AI agents for analysis, content generation, and recommendations. Your chat messages and website data may be processed by Anthropic's API.
- Perplexity AI: Used for AI visibility checks and web research features. Search queries are processed through Perplexity's API.
- DataForSEO: Provides SEO data including keyword rankings, backlink analysis, and SERP data.
- Stripe: Handles payment processing. We do not store your credit card information directly.
- Postmark: Delivers transactional emails such as scan reports and notifications.
- Google APIs: Used for Google Search Console and Google Analytics integrations when you connect these services.
Each third-party service has its own privacy policy governing their use of your data.
5. CMS integration and website access
When you connect a CMS integration, you authorize BetterWeb to:
- Read your website content, pages, posts, and media for analysis
- Write changes to your website (only when you explicitly approve a recommended action)
- Access your site's configuration and plugin data relevant to SEO optimization
All changes made to your website through BetterWeb are created as drafts by default. We never publish content or make live changes without your approval. You can disconnect your CMS integration at any time through the Integrations page.
6. Data storage and security
Your data is stored on secure servers. We implement appropriate technical and organizational security measures to protect your information, including:
- Encrypted data transmission (HTTPS/TLS)
- JWT-based authentication with 24-hour token expiration
- Rate limiting on API endpoints
- Regular database backups with 14-day retention
- Access controls limiting data access to authorized systems
While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Data retention
We retain your account data for as long as your account is active. Scan reports and chat history are retained to provide ongoing service. If you delete your account, we will remove your personal data within 30 days, except where we are required to retain it by law.
Aggregated, anonymized data that cannot identify you may be retained indefinitely for analytics purposes.
8. Your rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data
- Data portability: Request your data in a structured, machine-readable format
- Opt-out: Unsubscribe from marketing emails at any time
To exercise any of these rights, contact us at support@betterweb.ai.
9. Cookies
We use minimal cookies and local storage for essential functionality:
- Authentication token: Keeps you signed in to the Service
- Theme preference: Remembers your light/dark mode choice
We do not use third-party tracking cookies or advertising cookies.
10. Children's privacy
The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.
12. Contact us
If you have questions about this Privacy Policy or our data practices, please contact us:
BetterWeb
Email: support@betterweb.ai
Website: betterweb.ai